TRESPASSER CAMPAIGN

For TRESPASSER, we're replacing the traditional music video with a series of Micro Films that follow the story of Sparks (Grace Potter), a woman on the run from an unknown past. Crafted primarily from Grace's archive footage from previous shoots, the films are seamlessly reimagined and edited by Justin Daashuur Hopkins into a single cinematic narrative. The story also expands the socials, where every Micro Film ends with a “HAVE YOU HAVE SEEN GRACE” prompt. Fans are invited to call in and pretend to be witnesses who have spotted her, turning the audience into part of the story and allowing the narrative to unfold beyond the films themselves.