Pink FLOYD | Wish you were here 50th anniversary

In this day and age, where a music video’s shelf life is barely a week, it’s crucial to build enough creative assets to extend the life of a campaign.

When Sony approached us to produce a music video and live visuals for a listening party with Pink Floyd, we wanted to give this iconic album & Pink Floyd's incredible visual archive more attention. For a modest increase in budget, we expanded the scope to deliver:

12 Micro Films
A visual film for the full album
Two full music videos

The Micro Films in particular really took off. They were, and still are the most viewed assets across Pink Floyd’s social platforms, with Episode 5 alone reaching 4.8 million views on Reels. By expanding the brief we built out a whole stream of content that sustained momentum and a campaign that lived far beyond the typical release window