RECENT WORK

RITA ORA | HEAT (MUSIC VIDEO)

Directed by Justin Daashuur Hopkins

After looking through Rita’s detailed mood boards, I kept coming back to the idea of people watching. The beach is such a fascinating, equalizing ecosystem. everyone loves the beach, but everyone “beaches” differently. It’s a place where all sorts of colorful characters emerge: sun-worshippers overdosing on vitamin D, retired businessmen with big bellies and zero shame, bronzed buns and rippling flesh on full display. It’s the absurdity of leisure.

We aren't the first to notice this. We were inspired by photographers like Martin Parr and Alex Webb who found beauty and humor in these everyday performances - those candid, unfiltered moments that say so much without trying to say anything at all.